What we do — and how we do it.
We’re not your standard ‘tick-the-brief’ agency. Chalk and Chini is the creative partner that walks in when a business needs to feel something — and make others feel something too. Whether you’re just starting out and need a brand that means business, or you’re already in the game and want to sell more, grow louder, and show up smarter — we’re here for all of it. Strategy, storytelling, social, campaigns, content, and everything in between: we put creativity at the centre of every problem, and we don’t leave until it’s solved beautifully.
Before you say a word, your brand is already talking. We help you figure out what it should say. From consumer research and brand architecture to positioning, tone of voice, and the big idea that ties it all together — this is where the soul of your business gets put on paper. Equal parts science and gut feeling, because data without poetry is just a spreadsheet.
- Consumer Research
- Positioning
- Brand Architecture
- Tone of Voice
BRAND & RETAIL IDENTITY
Your logo is not your brand. (Sorry, had to say it.) Identity is how you look, feel, smell, and sound everywhere — from a billboard to a paper bag. We design brand systems and retail identities that hold their personality whether they’re on a shelf in Bandra or a screen in Berlin. Experience design that lives in the real world, not just on a mood board.
- Visual Identity
- Experience Design
- Retail Design
- Brand Systems
ATL, BTL, TTL — whatever the line, we’re drawing it with heart and mind. From a 30-second TVC to a print ad that actually gets framed, our communication work is built to move people and move product. Mainline creative that doesn’t just interrupt — it earns attention, changes minds, and sticks around long after the media spend is done.
- ATL
- BTL
- Digital Mainline
- Creative Communication Strategy
A great idea with no execution is just a nice thought. We take campaigns from concept to live — managing the whole circus so you don’t have to. Media planning, creative rollout, vendor coordination, timelines that actually work. Whether it’s a product launch, a seasonal push, or a cultural moment you want to own — we show up, we deliver, we track what matters.
- Creative Concept
- Go-to-Market
- Launch Strategy
- Campaign Rollout
Content isn’t king. Good content is. We design content that belongs — visually on-brand, contextually sharp, and built for the platform it lives on. From catalogue design and brand books to social creatives, mailers, and packaging copy — we treat every pixel and every word as a creative decision. Because your audience deserves better than ‘just content.’
- Catalogue
- Copywriting
- Creative Design
Social media is not your brand’s catalogue. It’s not a showcase, it’s not a broadcast channel, and it’s definitely not a place to post and pray. We believe social media is a community — one that needs to be built, nurtured, and talked with, not talked at. We handle your entire digital presence with that belief at the core — strategy, content, community management, and a creative POV that gives your brand an actual personality online. Because people don’t follow brands. They follow brands that get them.
- Social Strategy
- Community Building
- Digital
